Member News
HBA's Get Home ATL Campaign Wins Association Excellence Award
On Aug. 7, the HBA received an Award of Excellence in the category of Best Public Awareness Campaign with a Buy-Now Message from the Executive Officers Council of the National Association of Home Builders. The award recognizes the HBA’s Get Home ATL campaign, which ran throughout the metro Atlanta area in fall 2007.
The Get Home ATL campaign was created in response to the negative and exaggerated media coverage of Atlanta’s declining housing market. HBA members raised $336,000, which was leveraged into a $1.2 million advertising and public relations campaign designed to educate and encourage home buyers to “buy now.”
The Web site www.GetHomeATL.com was where all the campaign’s ads and other messages directed the public to visit for more information. The site listed the top 10 reasons to buy a home; provided information about how to choose a builder and shop the Atlanta home market; and allowed site visitors to register to win great prizes.
In addition to print ads in dozens of newspapers and magazines and ads on radio, TV and the Internet, thousands of fliers, banners, yard signs and bumper stickers were made for distribution to and placement in high-traffic areas such as shopping malls, sports and concert venues and parks and recreation areas.
The Get Home ATL campaign’s creative services were provided by HBA member company Full Circle Real Estate Marketing, and public relations services were provided by HBA member company Flammer Relations. Dozens of other HBA member companies donated their time, money and materials to ensure the Get Home ATL campaign’s success.
“I’m very proud of the association and the hard work of our members and staff,” says David Ellis, executive vice president of the HBA. “To receive an Association Excellence Award and to be recognized by one’s peers is a huge compliment.”
The winning entries will become part of the Executive Officers Council's Idea Loan File, which helps other executives and associations across the country provide better service to members and their communities.
EarthCraft House Named 2008 National Green Building Program of the Year
EarthCraft House is pleased to be the recipient of the National Association of Home Builders 2008 Green Building Program of the Year. This award recognizes the successful, market-driven, green building program that best embodies the ability to educate and train their members to develop and build according to green building criteria. EarthCraft House was also the proud recipient of this national award in 2004.
EarthCraft House is a program started in 1999 by the Greater Atlanta HBA and Southface Energy Institute. The program has builders throughout the southeastern United States that conform to best-building practices for Climate Zones II, III and IV. EarthCraft Houses are certified to meet or exceed ENERGY STAR standards. Click here for more information about EarthCraft House.
Atlanta 50+ Housing Council Members Win National Awards
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From left, Jim Chapman, Jim Chapman Communities; Betsy Sheppard, B. Sheppard Consulting; and Ted Turner and Alicia MacPhee, Pulte Homes/Del Webb |
Members of the Greater Atlanta HBA Atlanta 50+ Housing Council proved why Atlanta is a leader in the active adult market, taking home five awards at the 2008 Best of 50+ Housing Awards. Winners were announced at the 2008 Building for Boomers and Beyond: 50+ Housing Symposium held in New Orleans in May 2008. Winners are companies that successfully focus on the latest trends in design and marketing for the 50+ housing market.
Gold Award Winners
- Jim Chapman Communities’ Brookhaven of East Cobb--Active Adult Housing: Clubhouse Small (up to 6,000 square feet)
- Isakson Barnhart/Foley Design Associates Peachtree Hills Place--Active Adult Housing: Clubhouse Interior Design “On the Boards” Large (over 6,000 square feet)
- B. Sheppard Consulting, Inc. Peachtree Hills Place--Special Promotion: Best Overall
- The Village at Deaton Creek by Pulte Homes/Del Webb--Active Adult Housing: Large Community
Silver Award Winners
- Jim Chapman Communities’ Brookhaven of East Cobb--Active Adult Housing: Attached Home Design For Sale Attached up to 1,700 Square Feet
- B. Sheppard Consulting, Inc. Old Town Grayson--Logo: Best Overall
Formed in 2003, the Atlanta 50+ Housing Council serves the needs of HBA members involved in or interested in all aspects of building, design, development, finance, marketing and sales of senior housing. Click here for more information about the council.
